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varolio

AI for Marketing & agencies

Keep briefs, approvals, and delivery connected

Bring campaign requests, assets, feedback, and approval decisions into one operational modelFind the repeated waits and deliver the workflows that keep production movingConnect briefs, assets, feedback, and approvalsFind recurring waits and automate the coordination around delivery

Find your marketing operations opportunitySee the workflow

Start with your operationNo defined AI use case needed

Creative coworkers brainstorming around a table.
Marketing & agenciesThe work behind the workflow

The work

Connect campaign briefs, creative reviews, and delivery dependencies

The evidence

  • Campaign brief
  • Asset version
  • Review comments

The first measure

Brief-to-delivery time

01Reconstruct

One view of the work behind a campaign

Connect the brief, asset versions, feedback, owners, and deadlinesReconstruct the current state without asking the team to repeat its updatesConnect the brief, asset versions, feedback, owners, and deadlines

Records from several systems converge into one reconstructed case

The operational footprint

Case intelligence

Campaign Request

CMP-026

Reconstructed
Owner
Campaign operations
Current blocker
Brand approval pending
Next step
Prepare the approval package
  1. Record
  2. Update
  3. Current state

Evidence 03

Current blocker

Brand approval pendingThe next step is assigned to campaign operations

02Find the friction

Find the approval loops that keep repeating

Trace review delays, missing inputs, and handoff gapsPrioritize the coordination work where a focused workflow can make delivery more reliableTrace review delays, missing inputs, and handoff gaps

Process mining · 176 campaign requests · last 90 days

Stage

Stuck

Review

158 of 176 campaign requests reached this step

To get here
3.4d · usually 0.9d
Slowest tenth
9d+
Hit an issue here
31%
Went back here
27 times

Waiting for

client 78%us 22%

Where they go next

  • ↺ Created27%
  • Delivered73%

03Deliver

Let AI carry the routine work forward

Deploy agents to collect missing inputs, assemble review packages, and prepare status updatesCreative and brand decisions stay with the right peopleAgents collect inputs, assemble reviews, and prepare updatesCreative and brand decisions stay with the right people

The same context, evidence and controls, from discovery into execution

AI delivery workspace

Customer-specific solution

Prepare the approval package

Case contextAgent skillsAction rules
Operational object
Campaign Request
Actions
Collect evidence, check requirements, route review
Boundary
Sensitive decisions follow your approval rules
Success measure
Brief-to-delivery time

A defined workflow built on your operational model

Examples from live deployments

Where it shows up

Six places this work pays back first, each measured in productionYour own numbers come from the map of your operation

  • Brief intake

    Every brief owned from the first request to an approved plan

    Time back per person
    up~6 hrs/wk

  • Client billing

    Invoices raised as work is delivered and past-due accounts chased

    Overdue payments
    down25%

  • Media & vendor invoices

    Media, production and freelancer invoices matched before payment

    Invoice lines auto-verified
    ~95%
    Duplicate payments
    down98%

  • Asset review & approvals

    Review rounds owned on a timer, with nothing stalled in an inbox

    Exception to owner
    DaystoMinutes
    Resolved without escalation
    85%

  • Campaign handoffs

    Launch commitments carried from the account team to production

    Time back per person
    up~6 hrs/wk

  • Leadership

    Every client, campaign and team; the cause, not the symptom

    Live exposure total
    Per client

Value you can account for

See the opportunityMeasure the improvement

Agree what matters before deliveryThen connect the change in the operation to the evidence behind the resultSet the baselineMeasure the changeVerify the value

Example measure

Brief-to-delivery time

Defined together, before deployment

The measurement agreementEvidence first
  1. 01

    Establish the baseline

    Count the work before the solution is deployed

    Cases, effort and waiting time

  2. 02

    Observe the change

    Compare equivalent cases over an agreed period

    Volume, mix and adoption

  3. 03

    Validate the benefit

    Separate time freed from savings actually realized

    Confirmed operational outcomes

  4. 04

    Account for the cost

    Include delivery and ongoing operating costs

    Net value, with assumptions

Validated benefit−Total cost=Net value

The foundation

Your first improvement is a starting point

Each deployment builds on the same operational modelExtend into adjacent workflows as priorities, evidence and readiness allow

Explore the five connected layers

Your next improvement

Where does campaign delivery lose momentum?

Let’s explore the work between briefs, feedback and approvals, and where Varolio could help delivery move forwardLet’s explore briefs, review cycles and delivery handoffs

Find your marketing operations opportunity

No systems need to be connected for the first conversation